When interviewing for a job, just as you will do your research into the company, its employees and the brand, it is getting more and more common practice for interviewers to do the same back for candidates prior to meeting. And this includes your social media.
So how can you make sure you are not damaging your chances of landing the job before you’ve even stepped into the interview?
Follow our guide below on managing your social media during your job search to avoid the pitfalls and showing how, when used the correct way, it can put you ahead of your competition from the very start.
Have a visible online presence
When you've decided it is time to move on in your career, it is important to have an online presence to showcase your skills and experience.
Using social media platforms such as LinkedIn can also help you connect with contacts who may be able to assist you in your job search and recommend you to suitable companies.
Consider what career you are looking to grow and develop your presence on the relevant platform – for example, if you are looking to further you career in marketing, be active on Twitter, or if you are in design setting up Pinterest boards and a good website are the perfect spaces to showcase your work and talents.
Make sure you take the time to update all your work-related social pages and the settings aren’t on private so that prospective employees can find you.
However, if you have any social media pages that are for personal use only, DO set these to private!
Sharing photos from a party or night out on Facebook may be standard practice with you and your friends, but you don’t know who may see the photos that you're tagged in or read your posts. Take time to understand what strangers, as well as friends of friends, can see.
When embarking on a job search it is always worth using Google to see what shows up when you search your name – that way you will know if there are any photos or posts that could handicap your chances. It's quite easy for employers to find information you may prefer to keep private – if anything like this does show, make sure that change your profile settings or delete the individual posts.
Be Truthful & Consistent
Your LinkedIn profile must back-up any experience, qualifications or skills that you’ve listed on your CV – and vice versa. Whilst it is recommended to tailor your CV for each job application to focus on the relevant and required skills, you must make sure the job titles, companies, and dates quoted match across all platforms and your CV.
Be careful what you say… or Tweet
To start with, bear in mind that you are probably connected or are friends with colleagues on social media sites, so anything you may post about a new job search may be read by your employer or co-workers.
If you share company business - good or bad - or post inappropriate content, not only could this get you in to trouble with your current manager, but possible hiring managers will also see it too.
And remember, Tweets show up in Google search so watch what you tweet as you don't know who might read it.
Make sure all your profile pics are suitable for prospective employers to see. Even if you have your Facebook settings to private, your profile image can still be seen.
On LinkedIn, always use a corporate shot, or as near to one as you can, as this is a professional networking platform – a holiday snap won’t do.
Keep your posts clean - swearing or using crude language will put potential employers off as they will not want your comments associated with their brand. Writing in slang or shorthand is not wise either – especially if your next career move requires strong written communication skills.
Once you’ve identified where you want your next career move to be – either a specialism, sector or particular brand – it is time to start building your network. Make connections with key stakeholders, follow career experts and contribute to relevant discussion groups.
And remember networking works both ways — the more you are willing to help someone else, the more likely they will be to help you. Regularly reach out to your connections, write recommendations and reviews, and share interesting content with them. By doing this, when you need an introduction or a referral, you should have many willing to support you in return.
Giving you a helping hand in the recruitment process.
Whether you are new to the job hunting market or a seasoned pro, it can really help to have an experienced professional on your side to guide you through the challenges and pitfalls.
At TN Recruits, since 2014 we have worked with many job seekers to help them secure their next career move. With our connections with hundreds of businesses both locally and further afield, our friendly and experienced Recruitment Consultants can not only help to find your ideal role, but also support you with the planning and preparation beforehand to give you the best chance of success.
Why not have a look at our current job opportunities here or talk to one of our Consultants now on 01892 571105.